Focus Groups & In-Depth InterviewsCaribbean & Latin America
Uncover the "why" behind consumer behavior with our expert qualitative research services. From traditional focus groups to ethnographic studies, we bring Caribbean and Latin American consumer voices to life with rich insights that drive strategic decisions.
Qualitative Research Services
Choose the right methodology to uncover deep consumer insights for your research objectives.
Traditional Focus Groups
6-10 participants discussing products, concepts, or experiences in a moderated setting with client viewing capabilities.
- ✓ 2-hour sessions
- ✓ Professional facilities
- ✓ Video recording
- ✓ Live streaming available
In-Depth Interviews (IDIs)
One-on-one conversations for sensitive topics, B2B research, or when detailed individual perspectives are needed.
- ✓ 45-90 minute sessions
- ✓ Expert probing techniques
- ✓ Flexible scheduling
- ✓ Remote or in-person
Ethnographic Research
Immersive observation of consumers in their natural environment—homes, stores, or workplaces.
- ✓ Shop-alongs
- ✓ Home visits
- ✓ Day-in-the-life studies
- ✓ Video documentation
Online Focus Groups
Virtual group discussions connecting participants across multiple Caribbean and Latin American markets.
- ✓ Multi-market reach
- ✓ Cost-effective
- ✓ Real-time interaction
- ✓ Screen sharing
Dyads & Triads
Small group discussions ideal for couples, friends, or when intimate conversation dynamics are needed.
- ✓ 2-3 participants
- ✓ Relationship dynamics
- ✓ Shared decision-making
- ✓ Peer influence
Mini Groups
Smaller groups of 4-5 participants allowing deeper exploration than traditional focus groups.
- ✓ More airtime per person
- ✓ Complex topics
- ✓ Expert audiences
- ✓ Detailed feedback
Expert Moderation
Our seasoned moderators bring decades of experience conducting qualitative research across diverse Caribbean and Latin American cultures. They understand the nuances of local dialects, cultural sensitivities, and consumer behavior patterns.
Bilingual & Multilingual
Fluent in English, Spanish, French Creole, and Portuguese
Certified Professionals
QRCA-trained moderators with psychology and marketing backgrounds
Cultural Expertise
Deep understanding of Caribbean and LATAM consumer mindsets
Our Facilities
Port of Spain, Trinidad
2 viewing rooms, professional AV, simultaneous translation
Kingston, Jamaica
Modern facility, client lounge, video conferencing
Miami, Florida
Central hub for Caribbean diaspora research
Industries We Serve
Qualitative research expertise across diverse sectors
Recruitment Capabilities
Access hard-to-reach audiences across the Caribbean and Latin America with our extensive database and local recruitment teams.
Panelists across the Caribbean
Countries covered
Consumers and professionals
Financial Services Product Launch
A regional bank preparing to launch a new digital banking product engaged us for qualitative research across Jamaica, Trinidad, and Barbados. Through focus groups with different customer segments, we identified key barriers to adoption and feature preferences. The insights informed product refinements and marketing messaging before launch.
Frequently Asked Questions
How many participants are in a typical focus group?
Standard focus groups include 6-8 participants, allowing everyone sufficient time to share their views while maintaining group dynamics. Mini-groups of 4-5 are used for complex topics requiring deeper exploration.
Can clients observe focus groups remotely?
Yes, we offer live streaming of focus groups with secure client viewing links. Clients can watch in real-time and send questions to the moderator via a back-channel. Recording is available for team members in different time zones.
How do you recruit participants in the Caribbean?
We maintain a database of pre-screened respondents and use targeted recruitment methods including social media, referrals, and field recruitment. All participants are rescreened before sessions to ensure they meet specifications.
Ready to Hear Your Customers?
Let's design qualitative research that delivers the insights you need.
Schedule a Consultation