Comprehensive consumer packaged goods research across Caribbean and Latin American markets. Trusted by global FMCG leaders for retail execution, distribution analysis, and brand insights.
In-store execution audits, planogram compliance, and promotional effectiveness measurement.
Comprehensive distribution mapping, route optimization, and channel coverage assessment.
Path to purchase studies, shopper journey mapping, and in-store decision making analysis.
Ongoing brand health monitoring, awareness tracking, and competitive positioning.
Concept testing, product optimization, taste testing, and packaging research.
Price elasticity studies, promotional effectiveness, and competitive pricing analysis.
Key consumer and market trends driving CPG strategy in the region
42% of Caribbean consumers now prioritize healthier options, driving demand for reduced sugar, natural ingredients, and functional benefits in food and beverage categories.
Online grocery penetration has tripled since 2020, with quick commerce emerging in urban centers. Omnichannel strategies are now essential for FMCG success.
Environmental consciousness is rising, with 38% of consumers willing to pay more for sustainable packaging and ethically sourced products.
Despite modern trade growth, traditional channels (colmados, parlours, tiendas) still account for 60%+ of FMCG volume in many Caribbean and LATAM markets.
Inflation pressures are driving consumers toward value formats, private label, and promotional purchases. Pack size optimization is critical for accessibility.
"Buy local" sentiment has strengthened, creating opportunities for domestic brands and requiring multinationals to emphasize local relevance and community investment.
A snacks manufacturer engaged us to identify distribution opportunities in a Caribbean market. Our retail census revealed untapped potential in traditional trade channels. We mapped optimal delivery routes, identified high-potential outlets, and provided competitive presence analysis. The insights supported their distribution expansion strategy.
We deploy trained field teams with mobile CAPI technology to conduct in-store audits. We measure availability, visibility, pricing, planogram compliance, and competitive presence. GPS verification and photo documentation ensure data accuracy across thousands of traditional trade outlets.
Yes, we operate central location testing (CLT) facilities and mobile sensory labs across the Caribbean and Latin America. We can coordinate taste tests, concept evaluations, and packaging research simultaneously across multiple markets for consistent, comparable results.
For FMCG brands in competitive categories, we recommend quarterly brand health tracking to monitor awareness, consideration, usage, and equity metrics. This frequency captures seasonal variations and campaign impact while enabling timely strategic adjustments.
Our distribution census provides a complete universe of retail outlets including supermarkets, convenience stores, traditional trade (colmados, parlours), gas stations, and specialty channels. Each outlet is geocoded with details on size, format, category focus, and your brand's presence versus competitors.
Specialized research across connected sectors
Alcoholic and non-alcoholic beverage category expertise across Caribbean and LATAM.
🍽️From packaged foods to QSR, comprehensive food sector research capabilities.
🏪Shopper insights and retail performance measurement for modern and traditional trade.
Get actionable insights to improve retail execution, distribution, and brand performance across Caribbean and LATAM.
Contact Our CPG Team