Beverage Industry Research

Comprehensive beverage market research across Caribbean and Latin American markets. From taste testing to distribution analysis, we help beverage brands win in competitive markets.

Alcohol Beverages

  • Spirits & Rum Research
  • Beer & Malt Beverages
  • Wine Market Analysis
  • Premium Spirits Studies
  • Bar & On-Premise Research
  • Brand Preference Studies

Non-Alcohol Beverages

  • Soft Drinks & Carbonated
  • Juices & Nectars
  • Bottled Water Analysis
  • Energy & Sports Drinks
  • RTD Coffee & Tea
  • Health & Wellness Beverages

Research Methodologies

Taste Testing & CLTs

Blind and branded taste tests, product optimization, and formulation research

Distribution Mapping

Complete channel coverage analysis and route optimization for beverage distribution

Brand Health Tracking

Ongoing brand awareness, preference, and equity measurement

Packaging Research

Pack design testing, shelf impact studies, and sustainability research

Occasion Research

Consumption occasion mapping and need-state analysis

Advertising Testing

Creative testing, campaign effectiveness, and media planning research

Case Study

Rum Brand Flavor Optimization

8
Product Variants Tested
600+
Taste Tests Conducted
3
Markets Covered

A rum producer seeking to expand their flavored rum line engaged us for product development research. We conducted blind and branded taste tests across Jamaica, Trinidad, and Barbados to evaluate eight flavor variants. The research identified optimal flavor profiles and sweetness levels for each market.

SpiritsTaste TestingProduct Development

Beverage Research FAQ

Do you have facilities for taste testing?

Yes, we operate central location testing facilities in Trinidad and Jamaica with proper product preparation areas. We can also conduct in-home use tests for extended consumption research.

Can you research alcohol consumption in the Caribbean?

Yes, we have experience researching alcohol consumption patterns, brand preferences, and on-premise behavior. We follow local regulations regarding age verification and responsible research practices.

What beverage distribution data do you have?

Our distribution census in Trinidad covers retail outlets including bars, restaurants, supermarkets, and corner shops. We can map beverage availability and competitive presence.

Win in Beverage Markets

Partner with beverage research experts who understand Caribbean and LATAM consumers.

Contact Beverage Team