Caribbean Market Research
Case Studies

An international FMCG brand was evaluating market entry into Jamaica but lacked reliable data on consumer preferences, competitive dynamics, retail distribution infrastructure, and pricing benchmarks specific to the Jamaican market. The brand needed a rigorous, ground-level understanding of the opportunity before committing to launch.

• Consumer surveys with a nationally representative sample (n=1,200) across urban and rural Jamaica
• Retail audits across 80+ outlets spanning supermarkets, wholesalers, convenience stores, and informal trade channels
• Competitive landscape mapping covering pricing, shelf placement, brand awareness, and market share estimates
• Pricing analysis including willingness-to-pay modeling and competitive price positioning

• Identified a US$45M addressable market with clear segmentation by geography and channel
• Recommended an optimized distribution strategy targeting high-velocity outlets first
• Brand launched successfully in Jamaica within 6 months of project completion
• Pricing strategy achieved target margin while remaining competitive against established local brands

A small island destination in the Eastern Caribbean was struggling to recover visitor arrivals following the combined impact of a major hurricane and the COVID-19 pandemic. The destination needed a data-driven repositioning strategy to compete effectively against better-resourced Caribbean neighbors and rebuild its tourism economy.

• Visitor surveys (n=800) capturing satisfaction, spending patterns, and destination perception
• Airlift capacity analysis evaluating route profitability, seat capacity, and connectivity gaps
• Competitive benchmarking against 12 Caribbean destinations on pricing, product offerings, and marketing effectiveness
• Digital marketing audit assessing website performance, social media engagement, and online reputation

• 34% increase in visitor arrivals within 18 months of strategy implementation
• Repositioning strategy formally adopted by the national tourism authority
• Identified 3 underserved source markets with high growth potential
• Digital marketing recommendations led to 2.5x improvement in campaign ROI

A regional beverage company needed to optimize its distribution network across Trinidad & Tobago’s fragmented retail landscape. Rising logistics costs, inconsistent outlet coverage, and limited visibility into trade channel performance were eroding margins and preventing the company from reaching its full market potential.

• Comprehensive retail census covering 2,400+ outlets with GPS mapping and channel classification
• Route optimization analysis using geographic clustering and delivery frequency modeling
• Trade channel segmentation identifying high-value, medium-value, and low-priority outlets
• Price elasticity modeling across channels to inform promotional and pricing strategies

• 22% reduction in distribution costs through optimized routing and delivery schedules
• 15% increase in outlet coverage by identifying and onboarding previously unserved retailers
• Trade channel segmentation enabled targeted promotional strategies per outlet type
• Price elasticity insights informed a revised pricing architecture that protected margins