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Caribbean Tourism Research

Comprehensive tourism and hospitality research across the Caribbean's top destinations. AI-powered visitor analytics, satisfaction studies, and destination marketing intelligence.

32M+
Annual Visitors
Caribbean-wide
$68B
Tourism GDP
2025 estimate
71%
Hotel Occupancy
Avg. across region
$285
Average Daily Rate
Luxury segment

Tourism Research Services

Visitor Experience Research

  • Satisfaction surveys
  • Journey mapping
  • Service quality audits
  • NPS tracking
  • Experience optimization

Destination Marketing

  • Brand perception studies
  • Campaign effectiveness
  • Source market analysis
  • Competitive positioning
  • Digital marketing ROI

Hotel & Resort Research

  • Guest satisfaction
  • RevPAR optimization
  • F&B concept testing
  • Amenity preferences
  • Loyalty program research

Travel Behavior Analysis

  • Booking patterns
  • Channel preferences
  • Price sensitivity
  • Trip planning research
  • Decision journey mapping

Destination Coverage

DestinationAnnual VisitorsGrowth (YoY)Tourism Specialty
Jamaica4.5M+12%All-inclusive resorts, eco-tourism
Dominican Republic7.8M+8%Beach resorts, medical tourism
Bahamas6.2M+15%Cruise tourism, luxury resorts
Puerto Rico5.1M+10%Cultural tourism, beaches
Barbados1.2M+18%Luxury tourism, long-stay visitors
Trinidad & Tobago0.5M+6%Business travel, Carnival

Trending Topics in Caribbean Tourism

Key trends shaping the future of Caribbean travel and hospitality

Sustainable Tourism

Growing demand for eco-friendly accommodations and carbon-neutral travel experiences

Digital Nomad Visas

Caribbean destinations competing for remote workers with extended stay programs

Wellness Tourism

Spa, yoga, and health retreats driving premium visitor segment growth

Culinary Tourism

Food and drink experiences becoming primary trip motivators

Adventure Travel

Hiking, diving, and outdoor activities attracting younger demographics

Heritage Tourism

Cultural and historical experiences gaining importance for authenticity seekers

Who We Serve

Hotels & Resorts

Guest satisfaction, pricing optimization

Tourism Boards

Destination marketing, visitor research

Airlines & Cruise Lines

Passenger experience, route planning

Travel Agencies

Consumer trends, product development

Frequently Asked Questions

What tourism research does HRG conduct in the Caribbean?

We conduct comprehensive tourism research including visitor satisfaction surveys, destination brand studies, hotel performance analysis, travel behavior research, cruise passenger insights, and tourism economic impact studies across all major Caribbean destinations.

How does HRG collect tourism visitor data?

We use multiple methodologies including exit surveys at airports and cruise ports, online panels of recent visitors, hotel guest surveys, mystery shopping, and AI-powered analysis of review data and booking patterns.

Which Caribbean destinations does HRG cover for tourism research?

We cover all 21+ Caribbean markets including Jamaica, Dominican Republic, Bahamas, Puerto Rico, Barbados, Trinidad, Cayman Islands, USVI, and OECS territories. We also research source markets in North America, Europe, and Latin America.

Can HRG help with destination marketing strategy?

Yes, we provide destination marketing research including brand perception studies, source market analysis, competitive benchmarking, and campaign effectiveness measurement to help tourism boards and DMOs optimize their marketing investments.

Partner with Caribbean Tourism Research Experts

40+ years of experience helping tourism businesses thrive across the Caribbean.

Start Tourism Research Project