Market Research

With strategic collaborations in four countries, we provide market research services which focus on your areas of interest. Our dedicated research professionals strive to execute your specified needs.

Syndicated Services

“Successful customer relationships made through emotional connections”

A company that prioritizes its clients’ requirements and provides excellent customer service is one that consumers are loyal to in the long run. Successful companies understand that creating and nurturing a strong emotional connection with customers begins with an evaluation of their customer service and ends with a company-wide program built around insight, one where employees are rewarded for providing outstanding customer service.

We help enhance customer services in the following ways:

  1. Exceed customers’ expectations
  2. Delight customers with each interaction
  3. Create an environment that makes the customer feel valued
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Segmentation & Targeting

“Precise segmentation and targeting for the most effective ROI”

A company’s profitability drastically increases when it knows which the most effective ways to reach its consumers are. This knowledge eliminates wasteful budget spending, time spent on improperly targeted media campaigns, reduces risk, and helps retain customers.

We conduct consumer segmentation based on our PASS process:

  1. Prioritize key consumers and prospects, thus limiting waste and increasing efficiency.
  2. Assess the most effective channels of reaching your target group.
  3. Segment consumers and understand where and how marketing dollars are best spent.
  4. Secure your marketing efforts by integrating your own customer data with in-depth market and media data to move confidently from gaining insights to marketing action.
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Segmentation & Targeting

“Precise segmentation and targeting for the most effective ROI”

A company’s profitability drastically increases when it knows which the most effective ways to reach its consumers are. This knowledge eliminates wasteful budget spending, time spent on improperly targeted media campaigns, reduces risk, and helps retain customers.

We conduct consumer segmentation based on our PASS process:

Prioritize key consumers and prospects, thus limiting waste and increasing efficiency.

Assess the most effective channels for reaching your target group.

Segment consumers and understand where and how marketing dollars are best spent.

Secure your marketing efforts by integrating your own customer data with in-depth market and media data to move confidently from gaining insights to marketing action.

Start Your Project Now!Start Your Project Now!

Enrich Employee Relationships

“Increase productivity by promising and encouraging high morale”

Research has proven that there is strong correlation between employee and customer satisfaction. Employee satisfaction is important for the following reasons:

  1. Satisfied customers are partly a result of motivated and dedicated employees.
  2. Hiring cost, training cost, and lost productivity typically make up 20-25% of the average employee’s salary.
  3. Unsatisfied employees leave with valuable internal company knowledge.
  4. High employee turnover has a negative impact on customer service.
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Prices and Sales Modeling

“The right price is achieved via the right response”

An effective pricing strategy is the most powerful profit driver. Whether you’re looking to improve your bottom line through promotions, predict consumer response to growing categories, or adapt to increases in your COGS, you must anticipate the outcome accurately before you make a move.

In order to achieve meaningful and accurate insight, we reduce bias through the presentation of pricing scenarios in circumstances that are as contextually realistic as possible. In order to produce reliable price models, we avoid sensitizing respondents to the research objective.

HRG has developed a range of pricing research capabilities that accommodate a wide array of market environments and products. A key element of this exploratory research is to assess potential price points and pricing latitudes.

This is accomplished through quantitative price evaluation research, using either monadic (single-exposure) evaluations or comparative assessment evaluations that can incorporate laddering techniques or more elaborate conjoint-based choice modeling.

Start Your Project Now!Start Your Project Now!

Prices and Sales Modeling

“The right price is achieved via the right response”

An effective pricing strategy is the most powerful profit driver. Whether you’re looking to improve your bottom line through promotions, predict consumer response to growing categories, or adapt to increases in your COGS, you must anticipate the outcome accurately before you make a move.

In order to achieve meaningful and accurate insight, we reduce bias through the presentation of pricing scenarios in circumstances that are as contextually realistic as possible. In order to produce reliable price models, we avoid sensitizing respondents to the research objective.

HRG has developed a range of pricing research capabilities that accommodate a wide array of market environments and products. A key element of this exploratory research is to assess potential price points and pricing latitudes.

This is accomplished through quantitative price evaluation research, using either monadic (single-exposure) evaluations or comparative assessment evaluations that can incorporate laddering techniques or more elaborate conjoint-based choice modeling.

Start Your Project Now!Start Your Project Now!

New Product Development

“Innovation and accuracy in services”

Innovation is a fundamental tool that is necessary to maintain a competitive advantage. However, the determination of the best idea and its flawless execution requires complete understanding of the emerging needs of the consumer and merging those needs based on how satisfied customer is with company.

OUR SOLUTIONS

We help consumers determine the best idea and its execution by providing a complete understanding of the emerging needs of the consumer and merging that with the existing satisfaction of the available brands.

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Understanding Your Customer

“Build and maintain consumer loyalty through
deep and meaningful relationships”

Maintaining consumer relationships requires a retention strategy for each customer portfolio; or in the case of business customers, an individual strategy. These strategies need a thorough understanding of the stages of a consumer’s relationship with a company or product.

HRG helps companies understand how to reach consumers by building and maintaining consumer loyalty through deep and meaningful relationships.

Start Your Project Now!Start Your Project Now!

Understanding Your Customer

“Build and maintain consumer loyalty through
deep and meaningful relationships”

Maintaining consumer relationships requires a retention strategy for each customer portfolio; or in the case of business customers, an individual strategy. These strategies need a thorough understanding of the stages of a consumer’s relationship with a company or product.

HRG helps companies understand how to reach consumers by building and maintaining consumer loyalty through deep and meaningful relationships.

Start Your Project Now!Start Your Project Now!