An effective pricing strategy is the most powerful profit driver. Whether you’re looking to improve your bottom line through promotions, predict consumer response to growing categories, or adapt to increases in your COGS, you must anticipate the outcome accurately before you make a move.
In order to achieve meaningful and accurate insight, we reduce bias through the presentation of pricing scenarios in circumstances that are as contextually realistic as possible. In order to produce reliable price models, we avoid sensitizing respondents to the research objective.
HRG has developed a range of pricing research capabilities that accommodate a wide array of market environments and products. A key element of this exploratory research is to assess potential price points and pricing latitudes.
This is accomplished through quantitative price evaluation research, using either monadic (single-exposure) evaluations or comparative assessment evaluations that can incorporate laddering techniques or more elaborate conjoint-based choice modeling.